LOGO Project

 

A logo is a symbol created for a company, group, or organization (Dictionary.com). Logo’s have been around for a long time; Ezine Articles states that the first people who used logos (symbols) as a means for communication, consisting one or more letters, are the ancient Greeks. To keep it up-to-date, a good example of a logo that fits is Coca Cola’s. Although the logo has undergone some various alterations, the font has basically stayed the same.

The first Coca-Cola logo was created by Frank Mason Robinson, in 1885. Thinking that the two Cs would be great in advertising, Robinson came up with the name and chose the logo’s distinctive cursive script. The typeface that he used was the dominant font of it’s time known as Spencerian script This font was developed in the mid 19th century. “The red and white colored scheme in the Coca-Cola logo was kept simple and distinctive to lure young minds.” The Coca-Cola logo was advertised for the first time in the Atlanta Journal in 1915 and on the display of Pemberton’s pharmacy. The Coca-Cola logo was registered as a trademark in 1887 stands today as the brand’s corporate identity.

 

“Aqua N.R.G. (Natural Resource Generator)”
By Felecia LaFountain

Aqua Natural Resource Generator (Aqua Energy)
My first attempt is a simple yet obvious design, I think. Using photo-editing software called Gimp, I started off with four circles. The three in front of the larger signify bubbles; which signify water. I used only two fonts for this logo; Rockwell Extra Bold, Ultra-Bold, and Vivaldi Italic Condensed. I was satisfied with this version, but seen many other possibilities. There was also a problem with the NRG in the logo. Although it may be obvious to some, a reason had to come of these letters so that everyone could understand the meaning of them. Aqua Natural Resource Generator; also seen as Aqua NRG (Energy).

 

Aqua Natural Resource Generator II (Aqua Energy)
Aqua Natural Energy Resource is an imaginary company that produces energy through means of water; the energy source is natural and comes from a water filtering energy generator. This logo is my second attempt; with less detail so that it is printer-friendly and simplified. The A in the logo remains the same so that it has a trademark. The colors will always be various shades of blue to keep the water-like effect. For this logo I used the MS Pmincho and Vivaldi Italic Condensed fonts.

Aqua Natural Resource Generator III (Aqua Energy)
The final version of my imaginary company logo is a version that eliminates confusion of the NRG. I wanted NRG to sound like energy, at the same time as having a meaning. I used only the Vivaldi Italic Condensed font, and I spelled out the meaning of NRG. I wanted to keep the A the same; to keep it connected to the original. I am happy with the results of all three attempts, but the most with my final version.

Works Cited

"Logo Design History." Logo Design Works. Web. 30 Sept. 2013. http://www.logodesignworks.com/blog/logo-design-history.

"Logo." Dictionary.com. Dictionary.com. Web. 30 Sept. 2013. http://dictionary.reference.com/browse/logos.

"Coca-Cola Logo." - History of at LogoBlog. Web. 30 Sept. 2013. http://www.logoblog.org/coca_cola_logo.php.

"125 Years of Coca-Cola Logos." Coca-Cola GB. The Coca-Cola Company. Web. 30 Sept. 2013. http://www.coca-cola.co.uk/125/history-of-coca-cola-logo.html.